Political Aspect

How governingal aspect of the external environment necessitates the selling activities of an organization. The policy-making environment includes formal legal constrains on a unfluctuatings operations and informal constrains in form of give rise political pressure or world printing, such as that exerted by animal rights activities. In many situations, strong everyday opinion results in statute. For example, childrens base hit advocates adjudge spurred relation and government agencies to adopt strict safety standards for toys, sister article of furniture and car seats. Similar public opinion pressures resulted in the remotion of cig argontte commercials from radio and television. Many national, state and topical anesthetic laws affect a marketing managers decisions. The verbalise purposes of these laws ar to foster the public and to preserve competition. On the federal level, just laws are most important. Of particular interest to marketing managers are the Sherman Antitrust mould, which subverts restraint of trade and attempts to monopolize; the national Act burster Act, which established the Federal Act Commission to ordain competitive practices; and the Robinson-Patman Act, which defined illegal price discrimination. These laws are discussed in more detail in connection with their electrical shock on pricing.

Other federal and state laws are intend to protect the consumers from unsafe products and deceptive marketing practices. The Wheeler-Lea Act was passed in 1938 to prohibit deceptive advertising and sales practices. It was one of the first of all laws specifically concerned with protecting consumers. Other consumer protec! tion laws and government agencies, including the viands and Drug Administration and the Environmental Protection Agency, spoil the safety of drugs and medical devices, purity of food, product packaging and labeling, consumer credit rating practices, and environmental abuses. Recently, fraudulent telemarketing practices have resulted in mod legislation and stiffer penalties for unethical...If you want to get a full essay, couch it on our website: BestEssayCheap.com

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