Gap Analysis: Intersect Investments

Gap Analysis: Intersect InvestmentsAfter September 11, 2001, the financial utility grocery has become very volatile leading to client indecision and lack of trust from Wall Street. In this in the altogether market, enthronisation firms need to offer a spacious range of products and certain(p) financial advice. Intersect Investment has struggled to survive all all over the onetime(prenominal) four years and resisted making drastic strategical changes. lymph gland satisfaction and gross gross gross sales have decreased and convenient semipermanent employees have become frustrated with the lack of go on sales goals. Frank Jeffers, Intersect?s CEO, has created a radical deal of offering a broad set of natural products and victimization a model of guest intimacy that put helper create trust and tax to the client. Frank has hired Janet Angelo, executive director Vice President of Marketing and sales, for her expertness in creating and implementing a custo mer intimacy program. Janet only has 12 months to implant this new vision whereas she has had the luxury of up to 3 years to string changes at her previous positions. Situation AnalysisIssue and hazard IdentificationIntersect Investment magnitude?s, Frank Jeffers, CEO, has given 12 months to Janet Angelo, decision maker V.P. of Marketing and Sales to implement his new philosophy and strategic shift towards a ?customer intimacy? model.

This new strategic plan will help Intersect Investment improver customer loyalty, value and trust. This new plan has been met with resistance from Lyn Chen, V.P of Sales. The s ales numbers atomic number 18 above the co! mmunicate sale?s goals and Lyn does not suck in a need for change even though the former(prenominal) years sales numbers have decreased and customer satisfaction has disapproved over 10%. What has help in this decline of sales and customer service has been the ?hit and run? sales tactics utilize by Lyn. Lyn has directed her sales aggroup to increase sales calls and sales meetings and... If you want to get a full essay, order it on our website: BestEssayCheap.com

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