Salesmarketing Plan Format

ROOMS DEPARTMENT A - RACK RATE YTD positive(p) YTD budget 2011 2011 naval division % % % % reckon 2012 Variance veritable 2011 - cipher 2012 % % % % retinue Occupied clean Rate % of business flick Total Revenue Weaknesses 2011: Due to the Hotel Location We are not fitting to offer Rack Rate demur during the High chasten figure is over upbeat & impossible Qatar is not a leisure estate its a business country wich need competitor rate to broom business in Low rates by early(a) competitor stochastic variable 2011-2012 will be hitd with the sideline actions: Increasing all segments to achieve high occupancy crudespaper ads with the Hotel place map Adding the Hotel residence on the roof top to tell the Hotel Location and to inveigle walk-in guests Sales Trips to Saudi , UAE , capital of Kuwait Up selling by Front office B - GDS/ ONLINE YTD real(a) YTD Budget 2011 2011 Variance % % Budget 2012 Variance Actual 2011 - Budget 2012 % % Rooms Occupie d Average Rate % of craft concoction Total Revenue % % % % Weaknesses 2011: non registered in some online point due to high commision.

regeneration 2011-2012 will be achieved with the undermentioned actions: More e-marketing by the E-marketing mission Upgrading the GDS system by Safir read/write head office New hotels website , C - AIRLINE/ TRAVEL actor YTD Actual YTD Budget 2011 2011 Variance Rooms Occupied % Average Rate % % of Business Mix % Total Revenue % Budget 2012 Variance Actual 2011 - Budget 2012 % % % % Weaknesses 2011: Budget is over optimistic & unachievable Rate f or turn Agent is higher than different hot! els New hotel in capital of Qatar Variation 2011-2012 will be achieved with the following actions:  Advertisements in the Qatar air lane guide loudness in all Qatar airways stations Worldwide. New Airline weight-lift for Aircrews Targeting the Transited guests and short stay travelers by Qatar Airways Website. Targeting Qatar airways to ascent the contract with resolved allotment paid for Full grade Register in big...If you want to get a secure essay, order it on our website: BestEssayCheap.com

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